Introducing Jay Curator

Overview

JayXC comprises four applications working together to unlock contextual bonus content, information, ecommerce, and in-stream advertising.

These applications include Curator, Layer, Checkout and Insights. Working together, they are designed to drive viewer engagement, revenue development and audience insights for our partners.

Jay Curator ensures the most relevant content and products are served to viewers at the right time, combining AI features and human curation to deliver optimum results.

It plays a crucial role in ensuring the Jay Layer application – our white-label user interface – offers viewers the most compelling bonus content and retail experience possible.

Key Details

Jay Curator is an end-to-end content management system enabling the curation of multiple datasets at a scene-by-scene level and is the data engine at the heart of JayXC.

It powers the preparation and mapping of media, content and production metadata with product, inventory, pricing and delivery information from ecommerce partners.

This ensures content is accurately served alongside each scene, while enabling Jay Checkout to deliver a best-in-class, frictionless shopping experience.

Features and Benefits:

Data Curation and Import
Jay Curator supports multiple media formats including episodes, seasons and full movies. It allows for seamless data import via APIs from a diverse range of external knowledge bases and proprietary production tools.

Editing and Mapping
Jay Curator users can edit cut marks for scene changes, input information for bonus content, update cast details, and map ecommerce products to specific timestamps. This ensures all relevant data is accurately represented and linked within media.

Quality Control and Real-Time Updates
The Jay Curator application includes quality control features for datasets, allowing for edits and real-time updates. This ensures that the information displayed in-stream is always accurate and current.

Product Curation and Approval
Products from ecommerce partners can be imported and mapped to objects in scenes, creating shoppable items, supported by up-to-date inventory information.

AI Integration
Jay Curator leverages Jay’s proprietary, ethical AI for fashion item identification, providing an efficient workflow for content editors, complemented by human curation to ensure optimum results.

To learn more about JayXC contact us to schedule an introduction and demonstration.