Introducing the Jay Insights application, one of the four applications behind JayXC – the newest version of our viewer experiences and commerce platform
Overview
JayXC comprises four applications working together to unlock contextual bonus content, information, ecommerce, and in-stream advertising. These applications include Curator, Layer, Checkout and Insights.
Jay Insights is the latest version of our data dashboard, delivering powerful audience insights to our partners.
Offering comprehensive analytics and reporting across every content category and performance metric, Jay Insights provides viewer interaction data that informs creative, commercial and strategic decision making.
Key Details
Jay’s Insights application stands out for its ability to provide comprehensive data and insights on viewer behaviour, interactions and retail performance.
It offers detailed analytics into how viewers engage with bonus content and retail products on our partners’ platforms, including identification of retail data patterns as well as content insights designed to help improve recommendations algorithms.
Multiple interaction points across the Jay Layer application can be tracked including clicks, time spent, favourite products, cast, music and more.
Bespoke user behaviour and purchase reports are offered, combined with customisable insights.
Features and Benefits
Detailed Analytics
Jay’s Insights application tracks various interaction points within the Jay Layer application, providing a comprehensive view into viewer behaviours and preferences. This enables our partners to build a comprehensive profile of their users which, in turn, helps inform personalised recommendations algorithms as well as targeted advertising capabilities.
Content Insights
Jay Insights provides detailed reporting on how bonus features have been engaged with, identifying popular cast members, music, locations, biographies, trivia and more. This helps inform creative strategies, production plans and content programming for our partners.
Customisable Reporting
Jay Insights delivers bespoke reporting depending on each of our partners’ strategic objectives, to ensure actionable insights can be extracted at all stages of a campaign.
Privacy Compliance
Jay Insights is fully compliant with user privacy regulations reflecting Jay’s commitment to an ethical, transparent data ecosystem.
To learn more about JayXC contact us to schedule an introduction and demonstration.
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