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Our key message at the 29th FKTG symposium: We can all profit from connected metadata – audiences, broadcasters but also film-makers and even editors.

In their talk, our COO Claudia Wolf and CTO Mark Guelbahar demonstrated how we can optimize and automate workflows to capture all the existing metadata during production. And they also illustrated what metadata can be used for – from better recommendation systems and infotainment to shopping.

Let’s see which new use cases we will be discussing at the next FKTG symposium. One thing is clear: The metadata journey has only just begun.