Product placement was yesterday, from now on it will be “Watch and shop”.
So reads the headline of a brand eins report on in-stream shopping and the future of marketing in the current BRANDmate issue. In the article, our COO Claudia Wolf explains why metadata is essential when it comes to shoppable content and why AI algorithms are just not up to the challenge.
Curious? You can download the magazine with the article here (p. 60, in German only).