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Download our latest whitepaper: The Evolution of Video Streaming Audience Needs
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Jay’s latest audience insights whitepaper is now available: ‘The Evolution of Video Streaming Audience Needs’.

We’re pleased to share the findings of our latest research. Our new whitepaper sheds light on how viewers’ expectations of streaming services are evolving.

The streaming industry faces significant challenges, battling rising subscriber churn rates while searching for ways to drive profitability. We believe that sustained success depends on making streaming more personalised, shoppable, and social.

Services that embrace these innovations and strive to meet audience needs are poised to achieve long-term success. Transitioning towards a more interactive, viewer-focused model offers a new route forward.

Here are some key takeaways:

Audiences demand interactivity:
70% of 18 to 29-year-old German viewers want to access bonus content and information features while they stream.

Shoppable content is a viable commercial opportunity:
Almost 70% of 18 to 29-year-old German viewers want to purchase products they see on screen, while they stream.

A viewer-centric strategy drives loyalty:
High-quality, personalised recommendations and content drive viewer loyalty, subscriber retention, and advertising revenues.

To learn more about the latest innovations in streaming, check out our latest whitepaper.

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2024 © transfermedia production services GmbH

2024 © transfermedia production services GmbH

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