𝟳𝟵% 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝘆 𝗰𝗹𝗼𝘁𝗵𝗶𝗻𝗴 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗶𝗻 𝗧𝗩 𝗮𝗻𝗱 𝗳𝗶𝗹𝗺𝘀, 𝗮𝘀 𝘁𝗵𝗲𝘆 𝘀𝘁𝗿𝗲𝗮𝗺
We’ve seen some excellent new insights into the rapidly growing world of shoppable content so far in 2025.
1. People want to Shop In-stream
From Jay, research commissioned with Kantar reveals that 79% of people want to buy clothing featured in TV and films, as they stream.
2. Shoppable Content drives CTV Advertising Growth
Omdia projects that Connected TV advertising will generate $53bn billion by 2029, driven by the shoppable content opportunity.
3. Shoppable TV needs Expert Tech Solutions
TVREV predicts that the rise of shoppable TV will be fuelled by integrated retail propositions, easy product discovery, seamless checkout features and evolved user interfaces.
All of which informs our mission to help streaming services and retailers succeed in shoppable by offering:
1) A frictionless in-stream shopping experience that keeps viewers engaged.
2) Technology ensuring the right products are surfaced to viewers at the ideal time.
3) An intuitive in-stream checkout process so viewers don’t need to leave the app.
For streaming services or retailers interested in enabling the shoppable opportunity, get in touch with Jay now to learn more.
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