jay at MediaTech Hub Conference 23

In an era defined by fierce competition, increasingly discerning audiences and declining ad budgets, broadcasters and streaming services are grappling with the need to captivate viewers and drive profit. Novel revenue streams are needed beside classic subscription models and traditional advertising.

At this year’s MediaTech Hub Conference, our CMO Irmela Wrogemann will dive into new opportunities for revenue generation and audience engagement in the film industry. Alongside Danny Jeske from RTL+ and Maria Tanjala from FilmChain, she will discuss cutting-edge tech use cases for content monetisation – from the world of in-stream shopping with jay to the realm of NFT collectibles.

Curious to learn more? Then join the discussion on September 28 at 2pm on the Expert Stage at #MTHCON23 – moderated by the always brilliant media commentator Kate Bulkley.

MediaTech Hub Conference is one of our highlight events of the year. Set in our home base Babelsberg, it brings together creative minds and tech pioneers from around the world and showcases global MediaTech trends and best practices in film, TV and streaming. We are very much looking forward – and hope to see you live at Studio Babelsberg!

You can find the full conference programme here.