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New monetisation tools and trends: Here’s our look back at MediaTech Hub Conference 23.

Of course, it all starts with the content but in the end it’s about “making the money” as Sabine Anger from Paramount International aptly put it.

At yesterday’s MediaTech Hub Conference we talked about new ways for content monetisation and the need to unlock new revenue streams beyond advertising and subscriptions. Our CMO Irmela Wrogemann shared the stage with Danny Jeske from RTL Deutschland and Maria Tanjala from FilmChain. Together they explored how NFT collectibles can ignite audience engagement, why transparency equals money and how in-stream shopping can make streams come true.

A special shout-out and thank you goes out to the brilliant (and stylish!) Kate Bulkley for her astute moderation! We hope we can continue our conversation soon because this one hour went by way too fast, and there’s still a lot to discuss!

Last but not least, THANK YOU to the incredible team behind #MTHCON for bringing the finest minds in MediaTech to Babelsberg. It’s been a great pleasure and to quote speaker Einat Kahana: This conference really has a special DNA!

Photo: Peter Himsel / MediaTech Hub Conference